Salesforce, FinServ Innovators Community Launch

To support the launch of the FinServ Innovators Community—a new initiative for financial services professionals—I led the design and development of a comprehensive creative toolkit. This initiative paralleled our approach for the broader Salesforce Community creative, but with a unique visual identity tailored to the financial services audience.

The toolkit included promotional assets, social media graphics, LinkedIn carousels, event signage, branded apparel, stickers, and a custom illustration of Astro wearing FinServ-specific gear. These assets were designed to create a cohesive and engaging brand presence across channels.

The goal was to help professionals learn, connect, and advance by bringing together Financial Services Cloud (FINS C360), Trailhead learning, expert content, and the new FinServ Innovators Community Group—all within a unified visual experience.

Roles: Senior Designer

Tools: Figma, Photoshop, Illustrator, Google Suite, Slack