Hi, I’m Tracey White — a West Coast creative with a bold spirit, a big-teeth smile 😁, and a love for smart, standout design.

With 20+ years in visual design (and over a decade leading remote teams), I bring a rare balance of strategic thinking and hands-on execution. I thrive in fast-paced, high-stakes environments—and I keep things upbeat, collaborative, and fun along the way. Because creativity should be purposeful and joyful.

From immersive event experiences to global brand systems to campaign sprints, I lead with curiosity, clarity, and a let’s-make-it-happen attitude ✅.

Earlier this year, I spent two months living and working in Miyazaki, Japan—exploring Tokyo and Osaka, wandering through shrines in Takachiho Gorge and Aoshima Island, and refueling daily with ramen. It was perspective-shifting, and inspiring.

Outside of work, I’m coaching girls’ rec soccer (every team deserves a woman leader), saying yes to PTA planning, and showing up for classroom projects. I’m a proud mom of two amazing girls, married to my favorite person 💛, and living the dream in Bend, Oregon—aka the coolest mountain town around. Winters are for snow play 🎿, summers for floating the Deschutes, and road trips are always on deck. ✈️🚗🌎

I work hard, mom hard, and play hard—because the best creative comes from showing up fully, in work and in life.

Also: ask me about Dave, our Holland Lop bunny, and the fish we adopted for the kids. 🐰🐟✨