Hi, I’m Tracey White — a creative lead and visual designer who blends clarity, storytelling, and get-it-done energy to shape high-impact brand experiences across digital, social, and experiential spaces. I love translating complexity into clean, compelling design, from scalable toolkits and design systems to global campaigns and event experiences like Dreamforce. When I’m not designing, I’m raising two daughters, coaching soccer, and soaking up life in Bend, Oregon — adventures that fuel my creativity and perspective. If you’re looking for a design partner who brings warmth, collaboration, and momentum, let’s create something meaningful together.

RESUME (PDF)

SKILLS

    • Brand Storytelling

    • Creative Direction & Art Direction

    • Cross-Functional Team Leadership

    • Campaign Development (B2B, B2C, B2B2C)

    • Design Systems & Visual Identity

    • Scalable Design Processes

    • Stakeholder Collaboration

    • Agency & Vendor Partnerships

    • Web, Mobile, and Experiential UX/UI

    • Event, Environmental & Print Design.

    • Design: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.)

    • CMS: WordPress, Sitecore, Drupal, Page Builder

    • Collaboration: Slack, Microsoft Teams, Zoom

    • Productivity & PM: Google Workspace, Microsoft Office, Jira, Asana, Basecamp, Wrike

    • Salesforce Ecosystem: Experience with integrated design for Salesforce platforms

    • Operating Systems: Mac & PC

    • Development: Basic HTML

    • ChatGPT

    • Midjourney

    • Adobe Firefly
      Used for ideation, prototyping, visual exploration, and accelerating creative workflows.

    • Typography & Layout

    • Pre-Press & Production

    • Print (Digital, Offset, Variable)

    • Product Packaging

    • Trade Show & Display Design

    • Proofreading & Design Editing

    • Photography, Color Correction & Retouching