Salesforce FY25 Page Builder Migration
As part of a major company-wide initiative to migrate all product pages to Salesforce's Page Builder platform, I led the creative direction and design execution for a sweeping 196-page web redesign across 17 industries. Working closely with internal partners, copywriters, and agency teams (Webenza and Stellar Elements), I art directed 1,443 individual assets, ensuring visual alignment with Salesforce’s evolving brand standards.
This fast-paced project required a deep understanding of modular design, content strategy, and scalable systems thinking. I helped streamline workflows to meet aggressive timelines—including 24-hour turnaround windows—and ensured that complex stakeholder needs were translated into cohesive, on-brand digital experiences. Special focus was placed on the successful migration of Nonprofit and Education content from Salesforce.org to the new unified platform.
Key Contributions:
Directed end-to-end visual execution across all 17 industry pages
Art directed internal and external creative teams to ensure consistency
Delivered brand-aligned experiences under tight production timelines
Collaborated cross-functionally with marketing, product, and web ops teams
Successfully migrated legacy content while elevating visual storytelling.
Roles: Collaborative art direction, lead visual designer, digital production
Tools: Figma, Photoshop, Illustrator, Google Suite, Asana, Slack
Team: Salesforce Industries Creative Team - Tracey White (Sr. Designer)
Agencies: Webenza • Stellar Elements
