Dreamforce Collection Cards

For the July 2023 content preview launch on Salesforce+, I helped design a suite of collection cards and thumbnails for Dreamforce 2023 on-demand content. With 200+ assets spanning multiple content categories, the system needed to be flexible, repeatable, and able to guide viewers to the sessions most relevant to their interests. Working collaboratively on art direction and leading visual production, I developed a system built around Salesforce brand shapes, event photography, Dreamforce design elements, and product iconography, with topic, role, and industry blade variations to personalize the experience across the platform.

Role: Senior Designer · Collaborative Art Direction
Client: Salesforce / Salesforce +
Scope: 200+ assets
Disciplines: Digital Design · Design Systems · Art Direction
Tools: Figma · Photoshop · Illustrator