Salesforce Page Builder Migration

Salesforce migrated all product pages to a new Page Builder platform in FY25, a 196-page redesign spanning 17 industries and 1,443 assets. I was a senior designer and creative lead on the project, art directing internal teams and agency partners across time zones, including Webenza, an India-based team, and Stellar Elements, collaborating with creative directors, copywriters, and the WEM team to deliver brand-aligned digital experiences within 24-hour turnaround windows.

I led creative direction, QC, and visual execution across my assigned industries while contributing to the broader project output. On average I provided five edits of feedback per asset to maintain quality and brand alignment. Special focus was placed on migrating Nonprofit and Education content from Salesforce.org to the new unified platform.