Tableau
Conference '23
Tableau Conference 2023 brought 8,000+ members of the DataFam to Mandalay Bay in Las Vegas for three days of analytics, AI, and data storytelling. As part of the creative team, I helped develop the "Insights in the Wild" visual system and executed designs across digital signage, mobile screens, wayfinding, and environmental graphics.
Role: Senior Designer
Client: Salesforce / Tableau Conference
Venue: Mandalay Bay, Las Vegas
Scale: 8000+ in-person attendees
Disciplines: Environmental Design · Brand Identity · Experiential
Wayfinding · Digital Signage · Wayfinding · Print
Year: 2023
Theme Development
Theme Development:
Our challenge was to integrate Tableau's data visualization identity into the Salesforce brand system in a way that felt natural rather than forced. Working through concept sprints with writers and designers, we developed "Insights in the Wild" as the solution — a world where data visualization and nature intertwine, merging Tableau's viz aesthetic with Salesforce's natural, character-driven brand language. Foliage and data elements coexist throughout the visual system, making the integration feel intentional and immersive.
From there I executed my individual pieces across the venue, including the Tableau Blueprint, a large-scale interactive wall installation inside the Data Village that translated a complex customer journey into a spatial experience attendees could walk up to and explore..
Brand System
On-Site
