InterCon at Dreamforce 2024
As the sole designer for InterCon at Dreamforce 2024, Salesforce’s flagship global event, I led the creative direction and full visual execution for a high-impact experience that engaged over 45,000 in-person attendees and millions online.
I pitched moodboards and thematic concepts directly to executive stakeholders and brought the approved vision to life through a comprehensive suite of visual assets—including large-scale environmental graphics, digital content, and event signage.
From concept through on-site implementation, I managed the end-to-end design process with a high degree of independence and attention to detail. I also collaborated with external agencies and internal teams to ensure all deliverables aligned with the broader event experience and brand standards.
Key Responsibilities:
Creative ideation and concept development
Visual design across digital and physical touchpoints
Print production setup and delivery of press-ready files
Vendor communication and production approvals
On-site walkthroughs and installation support
Roles: Senior Designer | Sole Visual Lead
Tools: Figma, Photoshop, Illustrator, Google Suite, Slack
Team: Tracey White (Lead Senior Designer), Kevin Platt (Writer), Jacob Royce (Manager, Global Strategic Events), Whitney Hanson (Director, Creative – Industries)
Vendor: George P. Johnson (GPJ)
