Owala Back-to-School Sale

Owala doesn't do ordinary, even when it comes to back-to-school.

Partnering with Owala through Aquent Studios, I developed three creative directions for the brand's 2026 Back-to-School Sale, a limited-time promotion offering 20% off bottles, bags, and accessories.

The challenge was to make the offer impossible to miss while staying true to Owala's playful, color-forward personality.

From bold gradients to school-inspired graphics, the creative explored different ways to bring personality and promotional impact together across social, digital advertising, and email.