InterCon at
Dreamforce '24
Owned the creative vision for InterCon at Dreamforce 2024, Salesforce's high-touch executive hub designed for Director+ prospects and strategic accounts. The experience spanned five floors of the InterContinental Hotel, encompassing keynote and breakout sessions, lunch programming, and the AI Beanery coffee activation. All designed as a cohesive immersive experience within the larger Dreamforce event serving 45,000+ attendees.
Role: Senior Designer • Solo Creative Lead, InterCon
Client: Salesforce / Dreamforce 2024
Venue: InterContinental Hotel SF & Moscone Center
Scale: 45,000+ in-person attendees, Global digital audience
Disciplines: Environmental Design · Brand Identity · Experiential
Wayfinding · Digital Signage · Illustration Direction · Print
Year: 2024
Scale & Environment
Theme Development
Large-Scale Environmental Graphics
"I pitched a Biodome.
They said yes."
The original concept was a Biodome, an immersive environment where every room and floor would be modeled after a different climatological region of America's national parks. Varied terrain, an airlock-style entry, nature trails, green-powered robot baristas. I pitched three distinct concepts to executive leadership and earned approval for the Biodome vision. My job was then to take that approved concept and make it buildable, cohesive, and on-brand at the scale of 45,000 people.
Wayfinding & Signage System
AI Beanery - Experiential Activation
