FinServ Innovators Community Launch

To support the launch of the FinServ Innovators Community, a new Salesforce initiative bringing together financial services professionals around Financial Services Cloud, Trailhead learning, and expert content, I developed a comprehensive creative toolkit as the sole designer on the project. Working within the existing FinServ Innovators logo, I built out a full digital brand identity spanning social graphics, LinkedIn carousels, event signage, branded apparel, stickers, and a custom Astro illustration in FinServ-specific gear. Everything a community needs to show up consistently and make a real impression at launch.