Salesforce, Customer Films
YouTube Thumbnails

Salesforce's customer film library on YouTube wasn't getting the clicks it deserved. The thumbnails lacked consistency and didn't give viewers a reason to stop scrolling. I collaborated on a creative audit and refresh, assessing the existing thumbnail system and developing recommendations for a new approach built around stronger visual hierarchy, accessible color pairings, and a cleaner template that could scale across a large and growing library.

Role: Art Direction · Digital Design · Production Design
Client: Salesforce
Disciplines: Digital · Brand · Accessibility
Tools: Figma · Photoshop · Illustrator